Google AdSense is the text book definition of passive income.
$10 a day is $300 a month. Not exactly life changing, but this is the level where it’s enough money where it starts to make a financial difference for most people.
To get started with AdSense, you sign up for an Adsense account (do a search for “Google Adsense” if you want to apply). Wait for approval. Once approved, make some ads and copy and paste the code into your website. Then, get paid per click and impression for that ad.
Now, this is only 1/10th the truth to actually making money with Google AdSense.
You’re mistaken if you think that it’s completely passive because you need to do a lot of work upfront to build a high traffic website or blog before you will start earning a respectable income from AdSense. That work is what we’re going to cover.
I want to show you how to break through that $10 a day ceiling (or $300 a month). If you’re ready for the work involved to learn how to make money with Google AdSense all I have to say is:
How To Make Money With Google AdSense: Topic matters
What your website is about will determine weather or not it has the potential to be a strong passive income earner from Google AdSense. Some topics have a much higher cost per click than other topics. The topics (and their associated keywords) pay out much more.
For example, which do you think would pay you more if someone were to click and AdSense ad on your website:
An ad for Match.com or an ad for HostGator.com
You could simply guess the answer… “cough…cough..Host Gator“, but a smart person would find out the facts before answering.
To figure out what keywords pay what:
- Do a quick Google search for “Google AdWords”.
- Create a free account
- Find the “keyword tool” in your AdWords account
- Now start searching for keywords and phrases
- Take a look at the CPC. This it the amount of money an advertiser pays per click.
- You get 68% of this amount as a publisher
Another example I always bring up is the ad revenue from the Website Creative Pro YouTube vs my personal travel vlog. WCP, despite getting roughly the same amount of views crushes my travel vlog in terms of earning power.
Creating websites is a topic with a lot of products and services, travel is simply a saturated topic where only a few services like hotels.com really exist in the space
Making Money With Google AdSense – Evaluate your keywords
Keep track of your keywords and phrases. While in the keyword tool interface you can export the keyword list that was generated based on what you were searching for into an Excel document.
The things you want to keep track of are:
- The keyword itself
- How many monthly EXACT searches
- The competition level*
- What post title and URL you’re going to make and publish*
Before we go any further…
Depending on your unique selling point and your websites topic, this will determine what keywords you should go after. I’m not going to write about “how to make a jar out of clay” on a website about personal finance simply because I might be able to rank for that.
Your website needs to be a resource, an authority on its topic. So ALL content needs to be relevant. Really. Don’t make the mistake of being too varied unless you’re OK with making a personal blog.
It needs to be topic specific so stick to a topic and build something useful.
Google AdSense – Site Competion Level
If you can’t get search traffic (read the SEO and link building article), you’re not going to be able to make any money with AdSense. So you need to go after keywords that you can create content on as well as long tail keywords (keyword sentences made up of 4+ words) that you could actually rank for.
Then you want to record how competitive you believe the keyword to be:
If I see a keyword with:
- Weaker websites ranking on the first page
- Websites “accidentally” ranking for a keyword
I know I can rank for that keyword with decent effort. A weaker website would be a site that is 1-2 years old or younger that is a competitor to your idea. Basically a site you yourself could have created. Accidentally means that the website is ranking for a keyword unintentionally.
The last part: title, description, header means whether or not this page is targeting this keyword well or not. So if you do a search for a phrase like “how to make a jar out of clay” and you see that there are bunch of sites ranking for that keyword, but none have a page with the title, description, and meta data focusing on the keyword you know it’s accidental.
As such, you could rank pretty quickly simply by making a page about “how to make a pot out of clay” if you had a website about pottery. Would that be a good income earner? Well again it goes back to the CPC discussion but remember, if you’re creating a website about pottery that may be an essential page to have to make your website a quality resource.
So evaluate your keywords to make money using Google AdSense
Build an excel file of keywords. List how many exact monthly searches each one has. List the CPC. Then evaluate the competition for that keyword. If it’s too competitive you won’t get any search traffic for that term and your efforts writing that content will be in vain. Only go after big high value keywords for the long term.
How I did this for this post you’re reading now:
Not only is this a great way to potentially earn an income with Google AdSense, it’s also helpful for driving traffic to your website or blog in a highly competitive niche. For the content you’re reading now, this was the exact method I used.
I did keyword search for terms related to making money with AdSense.
That is a highly competitive phrase which this content won’t rank for without building links to it. But that is fairly easy to do because content like the one your on now is more “sharable” content that captures people interest.
With content it’s simply a matter of answering questions, making keyword focused content and making sharable and linkable content. This post is more geared towards social media.
The title of this content has the keyword in it and the URL has a “related” keyword in it as well. I don’t like the URL “how to make money with Google AdSense”. It’s too long and I’ve seen better success with shorter URL’s.
Once you’re done evaluating
Evaluate the income potential of your keywords.
One way to do this is to assume that your web page will get 50-60% of the traffic if you rank number one for a phrase. So for a 1,000 searches a month keyword that would be 600 visitors a month to that page. If less than number 1, you could expect maybe 10% to 20% of the clicks.
Assume a 1-3% click through rate on your ads on your website. This is the average click rate you should get. Anything less that 1% you need to change up your ad placement, anything over maybe 3% you might be tricking people and that’s not a good long term strategy.
So we have 600 visitors a month, lets assume a 1% click rate, that translates into 6 clicks. 68% of the CPC is what we will get, so if most of your keywords have a CPC of $2-3 assume that. Let’s assume $2.
- .68 x 2 = 1.36
- 1.36 x 6 clicks = 8 dollars a month
Then add in some small change for impressions.
This is why everyone says you need a lot of traffic to make money with AdSense because YOU DO.
To break that $300 a month ceiling (or $10 a day in AdSense) just repeat and repeat the content strategy laid out before you. Find low to medium competition keywords and phrases and figure out how much you could make from each one.
Do this enough times until by your calculations you have a list of keywords worth $300 a month. Then get busy publishing the required content to make it happen.
Keep track of all your keywords and what content you published for what keyword. This means to keep track of the URL on your website where you content is published .
The next step is to build links to your content and to promote what you have published so over time your content will rank. So build links to your pages around these keywords. You can use tools like SEM Rush to find out where these websites are getting their links from, you could write articles, use comment love follow comments.
Whatever you need to do. Just don’t do anything that does not add value. You need to create a website that is the authority on whatever content you’re producing.
If you found low competition keywords ranking for these phrases should not be too hard to do.
AdSense placements to help you make real money with Google AdSense
Your ad design, color and size:
Use the same color you use as the other links on you website. If your links are blue, make AdSense blue…OR use complimentary colors for AdSense. So if your links are red make AdSense orange.
The best ad units are listed in AdSense. Those are the big square and the medium square. As well as the skyscrapper ad.
The best color has been red from my own experience.
The best positions for your ads are at the bottom of the page, top of the page and in the middle. Simple.
Please don’t waste hours and hours designing ad units. Spend your time on higher value stuff like publishing content, research and promotion. These are the things that will help you make money with Google AdSense.
Conclusion – Should You Even Bother Doing This?
You SHOULD NOT build a website with the sole intention of making money from AdSense. Instead, you should find topic ideas you’re interested in creating a long term project on that has the right mix of long tail keywords you could rank for as well as some big keywords that could bring in substantial traffic over time.
You should also be thinking about products you could create for your website as well as Amazon related products.
Now the real secret of all this is knowing what to do and doing it. All this stuff I talked about is quite work sitting at your laptop. Those who have success stay consistent and do the work necessary. There is no trick, no short cut for persistence. If you want this, you can have it. But you need to do the work over months and months. How to make money with Google AdSense? Easy, work hard and work smart. Have a methodology like the one I showed you and follow it.
Your reward at the end will be a consistent source of passive income, and the satisfaction knowing you helped people with relevant content.
What say you?