Infopreneur: How to Turn a Good Website into a Bad Website

Home » Blog » Content Marketing » Infopreneur: How to Turn a Good Website into a Bad Website was once an up and coming player in the world of blogging. This old blog from a few years ago is an excellent example of how to create a bad website. Bad because the original content creator sold their website and the new owner did not care about the purpose of the website or audience that made it popular in the first place.

Brandon, the guy who took over just wanted to make money from blogging.  In his pursuit of online wealth he simply destroyed the structures the previous owner (James) built.

Structures like the design, branding, reputation, publishing consistency, free content from guest authors, already made products, and an email list.

How do you turn a profitable and growing blog from this:

Into a dated and ugly disaster:

Here’s how:

  • Don’t care about the community that already exists around the website.
  • Don’t understanding the unique selling point of
  • Be obsessed with making money.
  • Be a typical nerd by having no sense of design or aesthetics.

Commit to doing amazing work

When you commit yourself to the burden of doing an amazing job by spending the time required to actually do an amazing job on your project you will eventually discover what is involved to do as such. Only then will you get disproportionate results.

When anyone starts a blog or vlog, you’re simply not able to create amazing work because you don’t know how. It takes time, effort and consistency over a long period of time to learn and understand how to create helpful content people like.

You have to commit yourself to producing amazing work. This means going through the process of creating mediocre content and slowly learning and applying what works.

How to do create amazing blog posts

I used to own and operate a dating blog where I would publish content of about 700 words every Monday, Wednesday, and Friday. The results were mediocre. My traffic was flat lined and no matter what I did I could not grow my traffic and thus the amount of money that website made.

I thought I needed some super secret link building technique that only the pros knew.

In reality, ordinary work gets ordinary results.

Frustrated by the monotony of this, I decided instead to stop posting 3 times a week and instead focus more of that time by putting in over 8 hours into writing a post called “how to tell if a guy likes you.” A keyword phrase that is searched for over 100,000 times a month.

Then once that blog post was published, I then spent additional time promoting that single post instead of posting shot blog posts. I made sure the website had good internal links and leveraged social media.

The end result is that single blog post eventually got into the top 5 for that specific search term. Driving lot’s of traffic and money via affiliate commissions for a product I was promoting.

More effort leads to better results

This is not easy to do. Getting disproportionate results is challenging because our tendency is to do the minimum required. Bloggers and YouTuers also like to spread themselves thin across 50 different activities when instead they should be doing more of what works.

Sometimes to obtain the success you want, just keep going and don’t stop. Learn and improve and when you find something that works, do more of it. Its that simple and it’s all Brandon had to do with the

How you can stand out with your blog

The simplest answer is to do what other in your industry are not doing while innately understanding your unique selling point.

In other words, how can you give more? Be more transparent? Do something other websites are not doing? Present your content in a different way? Make your material of such high quality and so compelling that if your right people don’t read it they are missing out?

…or can they safety ignore you?

How the grew so fast

  • Post 20 blog comments every single day
  • Post 5 new blog posts every single day
  • Keep this up for months

That’s it. Three things he did. Not five. Three. Granted, these strategies are a total waste of time in today’s blogging world. But my goal is to illustrate the concept of hard work, consistency and doing more of what works.

James kept up this unreasonably difficult pace for months until the website garnered enough traffic as to where he could have multiple guest authors publish content every week for free simply because they want a link back to their website for SEO purposes.

This of course reduced the publishing workload and allowed him to funnel that free time into product creation, promotion, and building up his email mail list auto-responder series.

There’s nothing remarkable about posting blog comments or even publishing an average 500 word piece of content. What is unique and novel is the pace at which he kept this up. Like walking across the continental United States or ridding every roller coaster in America. Effort and marketing still matters if you wish to get peoples attention.

Why people payed attention to

People at first ignored the infopreneur at first as just another basic and boring blog but then payed attention to out of novelty  to see if this guy could keep it up. He did and all of a sudden had a high traffic website which enabled him to leverage what he did into credibility and authority:

“How I went from 0 to 60,000 visitors a month in 3 months”

If you’re a struggling blogger wouldn’t you be curious as to how to do this? James went from being a guy starting out with nothing. No traffic, no experience and no credibility into someone who within a few short months was sitting atop of a potential asset.

How to make a bad website or blog

There are many blogging and web design mistakes beginners always make when starting a blog. Here are the most common we’ve seen through doing over 1000 website reviews with a focus on user testing and working with various clients on their different websites:

  • Publishing content on your own website
  • Publishing guest posts
  • Starting your website
  • Making products
  • Affiliate promotions

Publishing content on your own website

To make a bad website, publish content that is short and on whatever you want. Give no thought to creating content that people are actually looking for. Don’t use breadcrumbs and make sure you create the most random and useless categories to organize your blog posts under.

Next, don’t write blog posts that are particularly long and in depth. Just create short useless articles as spending a few hours on one blog post is too much work. Keep doing this for a few years and then join Facebook groups where you can ask what the “secret” to getting traffic is.

Publishing guest posts

Try to find irrelevant websites to publish your short articles on. Because that’s the secret to getting good rankings for your website. It’s not about creating a helpful, authoritative website on a topic that people love and that serves a market. No it’s all about backlinks when trying to get your lazy 600 word, Bluehost review article to rank well.

Starting your website

You should totally start a website, blog and YouTube channel on a topic you have no expertise on or knowledge in. Like internet marketing, personal finance or dating advice. You see other people having success, you’ll just copy them instead of thinking about type of project you want to do long term.

Why start a unique website on a topic where you have some sort of specific knowledge and expertise on? Better to create an echo of a more popular website and YouTube channel.

Making products

Whatever you, don’t create your own products. It’s not like you’re actually trying to build a business and help people. If you do decide to create a product, make sure it’s a selfish product that serves the needs you have.

You don’t want to actually spend months researching and understanding the needs, wants and words of your audience so you can tailor make a solution to their problems.

Affiliate marketing

When leveraging affiliate marketing on your website an blog make sure to only promote products that have a high commission even if the product is totally unrelated to what your website and blog is about. Tell your yoga audience to sign up to SiteGround hosting? Makes sense to me! Would’nt want to promote something that actually helps your audience.

Again, there’s a difference between doing something OK and doing something amazing. Let’s leverage technology, marketing, wisdom, psychology, and pure work ethic to create a successful website that actually reaches its right people and helps them solve their problems.

Effort still matters

James Clear of was able to build his first business, a personal finance website call Passive Panda by doing round up posts of of already established experts on a topic. This allowed him to connect with influencers while also creating content people wanted to share.

In addition to that, he  spent 10+ hours writing his material, actively sought out opportunities to promote it and pivoted his original idea of Passive Panda from passive income to getting paid more for your time.

He has since followed the same strategy with Leveraging the audience of high traffic websites, guest posting content, getting people to subscribe to his email list and creating the best in class content related to habits. Effort still matters and you need to be really good at what you do.

How the Infopreneur became a bad website

Here is how you destroy an successful website, root and stem and make a really bad website no one wants to use from step 1 to step done:

Be the wrong guy for the job. 

James made a mistake in handing over his website to Brandon, a guy more interested in making money fast from the established audience by promoting scammy products and real estate oddly enough than building a popular blog. This also leads to a fundamental core problem with – how would it make money exactly? It was a fairly generic blog, not a business.

If you’re someone who desires to earn an online income by building a popular blog your strategy needs to put providing value and helpful content first, then the user experience second. You must also create a blog on a topic that people find valuable, have questions on, where you can advise and be helpful to people.

If you’re someone like Brandon who wants to better his life and support his family by building wealth, a blog is great vehicle to do that but only if you have expertise on a subject.

Make the website sketchy looking.

Design of your website matters because design should enhance your content. You don’t need a big complicated design but you do need something that looks trustworthy and reliable.

Like most nerdy guys, Brandon simply lacked the ability to be creative and had no ability for beautiful design. He made the infopreneur into a very ugly and weird looking website.

Stop growing your email list.

An email list is how you turn a blog into a business. This appears to be unknown to Brandon as he simply stopped collecting and sending out emails. An email list allows you to directly communicate to people who are interested in your content as opposed to random website traffic.

An email list also allows you to set up automation on the backend to help turn your list into a predictable email marketing funnel that can be adjusted over time for optimal performance.

Stop having free content from guest authors.

Brandon was lucky. He inherited a website where he had free guest content from other authors simply because these authors benefited from the free exposure they got from publishing on a high traffic website. He took over a website where the previous owner did all the hard work and all he had to do was maintain the website.

A total pro strategy for destroying any website, particularly a blog would be to stop having free content on your website and instead pivot to talking about real estate and scammy products in short 300 word blog posts that don’t help or provide any value.

Forget why people visit and support the website in the first place.

A website is all about you right? No, your audience is the only reason why you’re successful. The more you help others the more you help yourself.

If you want to make a good website into a bad website, follow Brandon’s lead and take over something you have absolutely no interest in, that’s also in a market where you do not understand or care about your audience.

Inforpreneur bad website conclusion

The truth is that all beginners create bad website, blogs and YouTube videos. It’s part of the learning process when it comes to creating content online. It may take you years to develop the skills required to have success. Regardless, if you have some website, blog or YouTube channel you want to create. Get started today and refer to this content for mistakes to avoid.