Does it make a difference if my website is a .com, a .net or a .org? Does Google give preference to .com’s over other types other types of domain extensions?
Yes and no. If we’re comparing .com to a .net or a .org then all three of these domain names are treated the same with regard to Google’s search engine algorithm.
Theses domain extensions are all considered “top level domain” extensions or “TLD” for short. As such, a .com is not going to be easier to rank and get traffic to when compared to a .net, a .org. or even a .co domain extension.
.com vs a country code
What about if it’s a .com vs a .uk or .ca extension? The answer is that it’s complicated. A country specific domain name is better for a business located within that country that wants to rank for specific business terms in said country.
So if you’re a Canadian lawyer, it’s going to be more advantageous to have a .ca extension than a .com as you’ll have an easier time ranking for long tail search terms like “ best immigration lawyers in Toronto” for example.
Second, I would only go with a regional domain if my website was in foreign language. For example, if I was Thai and wanted to create a Thai language website about a specific topic I would ignore .com and go with .co.th, the extension for Thailand.
So it depends on what you’re doing with your website. If you live in Canada, but wanted to blog about personal finance for a broad, English speaking audience I would go with a .com any day over a .ca.
.com vs “weird” extensions
For all intents and purposes, a .io, .tech or .tv and all those other weird extensions simply act as niche specific alternatives to a .com. For example, the .io extension is a popular choice for software specific companies or apps.
If I was trying to build a content driven blog however, I would never use a weird extension. Stick to top level domain extensions unless you’re creating a country specific website. If you’re an Indian blogger for example writing all your content in Hindi, then go ahead and get a .in domain extension as it will be more advantageous.
Should I register ALL the TDL’s of my domain?
It might be a good idea to register all three so someone else can’t register your domain name with a different extension. All major companies go out and register every extension possible for their brand as it’s a good practice of brand reputation management.
However, if you’re just starting out and have no brand it’s not important. But it’s something to be aware of as the popularity of your brand grows. While your website is automatically copyrighted it still can become an annoyance when some lazy person tried to piggy back off your brand.
For example, Pat Flynn of SmartPassiveIncome.com had to issue a cease and desist order again the copycat who was using SmartPassiveIncome.net.
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