Roasty Coffee Makes 3k or More a Month
This is easily one of my favorite case studies on how to create a successful Amazon affiliate website. The guy or guys behind RoastyCoffee.com did an excellent job with the content and on page SEO and organically suggesting relevant products as needed.
The strategy? Create the best in class content.
RoastyCoffee.com is going after some pretty competitive keywords. Most SEO’s suggest you go after the long tail stuff as a way to rank. So if you see a keyword like “french press” or a longer tail keyword like “how to brew coffee with a French press” or “what is a French press” all too many SEO’s will tell you to go after the long tail and create a dedicated blog post:
This is NOT Roasty Coffee’s Strategy
Instead of creating all these little pages dedicated to a long tail keyword they instead go after the bigger keyword “French Press” and then look at what is ranking in Google and then incorporate similar keywords as needed.
The end result?
You end up creating massive, 3,000-5,000 word blog posts that are the best in class on their topic. Do these blog posts rank fast? No, not at all. It could take up to a year before you see any results from Google search traffic particularly if your website is new.
You just don’t have any site authority. New websites are and unknown quantity and Google wants to rank relevant websites and pages for specific keywords. So if you have a travel blog and happen to write about French press will your blog post rank as easy as a whole website dedicated to coffee? No way. It will be much harder because Google is sophisticated enough to know what a particular website is generally about.
Instead, create these massive pieces of content and don’t stop. After a year, and with some broad website promotion your website and those authority pieces of content will begin to rank and get traffic.
If you did your job well, you’ll start to experience the flywheel effect.
The flywheel effect is when you start to gain backlinks organically because you rank on page one for searchable terms. These backlinks serve to make your whole domain more authoritative and thus easier to rank for various search terms.
I call this whole process the flywheel effect and the end result is the J curve.
The 5 Phases of building a website
Lost n the woods phase
You’re alone in the woods. You work and apply yourself. You’re really trying but your website is just not getting any attention. Your videos get no views, your website gets a minimal amount of traffic. You’re still figuring things out.
The next phase after this is the
Roller coaster phase:
You have hints of success. You get a spike in traffic one day, then your traffic is at an all time low. You make $100 in commissions one week, the next week your ad revenue drops.
It looks like things are working, then things backslide. You’re on top of the world an motivated, then sad and depressed the next.
This is true mostly for your first website. After you’ve built one successful website, you’ll come to understand and expect this phase.
If you’re doing the right things you’ll then get to the:
J curve phase:
Your website begins to rank for some medium searches. You start getting 150 visitors a day. You start getting backlinks organically, you keep publishing then your website starts to rank for some really competitive keywords.
Your growth is easy and effortless. Now you understand when people say success is easy. It’s only hard when you don’t know what you’re doing.
The last phase is the automation phase:
Systems are in place and all you have to do is spend 5-15 hours a week to keep the machine going. You have your email list set up, products created, traffic sources in place.
Roasty Coffee is an excellent model for anyone looking to build and Amazon affiliate website the right way by being really helpful and thinking about the website visitor first.