6 Different Types of Websites You Can Make
There are many types of websites you can make, each one with their own advantages and disadvantages. You could make an online store, blog, personal website, one page website, consulting or lead generation site and more.
So, let us give you the lowdown on what each type is and how to go about making it as well as the pros and cons of each choice.
- Online store
- Personal website
- Lead generation
- One page website
Start a blog for content marketing
A blog is the first type of website you can make and is one of the most popular options. No, a blogging is not dead, it’s alive and well. People today blog primarily for content marketing purposes.
In the past it was a great platform to use when you want to share your thoughts, travels and opinions with the world. But today, that sort of content has moved more over to YouTube in the form of vlogging. So while you can write about whatever you want from fashion and beauty tips, to recipes for dinner or world travel.
Casual blogging’s popularity has faded in favor of using it for content marketing. That means creating content that can rank in search engines and then converting that free traffic into product sales, display advertising clicks or growing your email list.
Tools to help you start a blog
For blogging, you have a lot of different options. You can start a blog with a website builder like Wix or Squarespace. Two very popular website builders, but they tend to be a bit expensive long term. You can also create a blog on Google’s blogger.com platform which is the best free blogging platform.
The only downside of blogger is that you have limited customization and a blogger blog simply does not rank well (not impossible, it’s just more difficult). We suggest you start a blogging business using both WordPress and Bluehost. The #1 recommended webhost for WordPress.
Launch your blogging with Bluehost today!
For more, checkout our website tutorial page.
Create an online store for ecommerce
For creating an online store you have a many different platforms to choose from. From website builders like Big Commerce, Wix ecommerce or Shopify, to using WordPress and WooCommerce. An online store can be complicated to setup and difficult to make sales with, but once you get all your processes down it could become a life changing income source.
You’ll need things like actual products to sell, professional product images and well written descriptions and images, shipping options, taxes, payment methods accepted and a process for handling refunds. Also you’ll need to consider a budget for running ads, email marketing and potentially blogging.
Tools to help you create an online store
One of the most popular platforms for small to mid sized stores is Shopify. They are a website builder and make creating, designing and managing an online store easy for a small team of people. You also have Wix ecommerce which is not as feature rich and is a good choice for small stores with simple products.
Next there is Magento which is an open source ecommerce solution which is more geared for large complicated stores and also Big Commerce which is similar to Shopify but not as beginner friendly.
Last you have WordPress and WooCommerce which is great for both small and large stores as well as selling digital downloads and Ecwid, a free ecommerce shopping cart platform. For most wanting to start an online store to sell goods, we suggest Shopify.
Launch your online store with Shopify today! 14 day free trial.
Make a personal website
A personal website is useful for use as an online resume, a portfolio of work or perhaps you just need a non-commercial focused website like a simple website for a club or organization.
Every professional person in our opinion should have at a minimum a personal website. Not only is it a useful to learn how to create a WordPress website, it’s also a helpful too to connect with companies and organizations. Why limit your reach to a linked in profile when you can own your own piece of the internet?
Tools to create a personal website
For personal websites the best tools are Google Sites which is a completely free website builder from Google where you can set your own custom domain and get free web hosting. You can also use a service like Carrd.co as well.
Last, creating a WordPress website is another easy to use option. With various, excellent free themes and most shared hosting accounts allowing for multiple websites on one account, it’s not a bad idea to create an effective 5 to 10 page personal, “about me” style website.
Learn how to create a personal website with Google Sites.
Consultant, expert website
Another type of website you can would be a consulting website. There are many looking hire a an expert in some field like dating, web design, or search engine optimization. If you establish enough pre-eminence in a market, that is, you’re considered an authority on a topic then you can sell your time for client work online.
For this model to work you don’t focus so much on blogging but rather email marketing. You drive traffic to your website and get leads on an email list which you can then market to. A good example of this is Domney Drew:
She is a dating coach for men. She runs Facebook and Google ads to her website and gets that traffic to convert into her email list. She then schedules prospective clients for a coaching call and puts them on a monthly retainer. Lastly, she has a course on top of everything else.
This sort of model does not require you to write a ton of content. Instead it’s about running paid ads, converting traffic and selling services to potential clients in 1 one 1 environment that makes money from selling your time as well as a course.
Lead generation website
A lead generation website works by ranking a website for specific terms, collecting leads and then selling those leads to small business. Small business owners care most about increasing their revenue so if you can sell them qualified leads it’s a potentially lucrative business model.
An example of this type of website would be PaintersinCT.com. CT stands for the state of Connecticut. This website ranks for phrases related to hiring painters in CT. When people fill out the form to request a quote or call the number this website makes a small commission on sending the lead.
Tools to make a lead generation website
The tools for a lead generation website are simple, first you’ll need your own WordPress website on shared hosting account. Next you’ll need to do keyword research in order to create blog posts that rank.
Finally, you’ll need to setup WP Forms to capture leads and Pay per Call tracking software where when someone calls they are prompted to leave their contact information. Once you have your leads simply reach out to prospective small business and close the sale.
One page websites – Landing pages that convert
One page websites are best used as some sort of landing page to convert the visitor into some singular, specific action. Perhaps you developed an app for the App Store or Google Play and you need a one page website, or maybe you want your own custom website for your Instagram bio link.
One page websites are ideal for this. You can use them as a “coming soon” page, portfolio, resume, personal, non profit website and more. We suggest checking out One Page Love, an entire website dedicated the artistic nature of one page websites.
Tools to make a one page website
You can easily make a one page website with WordPress or a website builder. WordPress has a wide variety of free themes you can leverage that allow for the creation of a one page website. For a website builder option, our favorite is Carrd.co.
This website builder is strictly for one page websites, it’s perfect to use as an Instagram bio link or as a stand-a-lone website.
One page websites with Carrd.co
Learn how to stunning one page websites with Carrd.co
For a free tutorial on how to use Carrd.co, go here
Types of website you can make – Conclusion
The first step to making a website is choosing the type of site you want. There are many different types of websites out there, and it’s important that your website match with what you’re trying to do or promote.
From online stores to lead generation websites, to informational blogs and personal websites. You have a wide range of options when it comes to creating different types of websites for your digital marketing efforts.