You have two options:
1 -Create a short about page that tells people who you are, why the website was created, what gives you any sort of authority and what value people will get from the website. You can also consider linking to essential guides, products, categories or videos as you see fit.
For an example of this type of about page checkout my about page.
2 – Create a long, story driven about page where you cover your trials and tribulations. The difficulties you ha to overcome to get to where you are now and why you created your website.
For a good example of this checkout Natalie Bacon’s about page.
The second option is better if your website is intertwined strongly with your personal brand, the first option is better for information websites about a specific topic.
If I had a personal development brand and I wrote on my about page something like – “from broke and living in my parents house to having an online business that allows me to be free” – people would become more interested in me, my brand and how I can help because I’m relateable.
No one want’s to follow Mr. Cool Guy who has no problems, everything they touch turns to gold and has all the answers.
For some websites it’s actually inappropriate (for example a website on various ways to make coffee and coffee products would not need some “hero’s journey” about page).
How to write an about us page
First, the about page is never about you specifically. It’s about your website and the reason why anyone should pay attention to it. If you want to get more personal go for it but tie it in with the topic of the website.
Have an about page for your website that is linked in the menu at the top and/or in the footer menu bar. For the about page for the website:
Welcome them to the site.
Welcome your visitor to the site and throw some positive stats, social proof or whatever you can about the site. This is your headline area so you need to capture attention by using some compelling language.
Example is something like “welcome to websitecreativepro.com. Over 80,000 people per month visit and use our tutorials!”
Write about why the site exists and when it was started.
This is the mission of the site. Something like “this site is about strength, courage, bravery and everything that makes being a man great,” or how about, “I take a different approach than other so called experts.”
You need a concise, 1 sentence statement to brand your website that leads into a short paragraph explaining why you’re worthy of attention. It does not need to be grandiose (unless it fits the style of the website). It needs to be a bit clever, clear and compelling.
Establish your unique selling point
In other words talk about your unique selling point, your reason why anyone should care. This may involve the journey you were on that lead you to start the website. Don’t devolve into talking too much about yourself, keep it strictly about why the website came into being.
Just call it and about page
No need to get too fancy. In the menu or the footer there should be a link called “about.” Alternatives could be:
- New? Start here
- Why (Name of author)
Have it found in the navigation bar or footer since that’s where all visitors to your site and any site for that matter are going to expect it to be.
Why should anyone listen to you?
Key focuses about you personally should revolve around WHY you are qualified to write what you’re writing. Remember, no one cares about you until after they’re a fan. If they’re reading your about page then likely they are a new visitor.
Throw in any “featured in _____” or any credentials you have. If no credentials, what about results or feedback from your audience?
Use a photo of yourself smiling
Within reason. No need to have a full on goofy smile, but an inspiring picture of you looking happy and doing something cool makes people feel that you have things together and have the answers to success (even if you don’t). Try to be in shape too.
Direct Your Visitors Attention
You can link to the contact page or your most active social media accounts. Better yet would be to have some sort of invitation for people to subscribe to your email list.
Have an email list? Have a free product or free course or free cheat sheet or free video or SOMETHING? Funnel their attention to this. Use persuasive language like –
80,000 people visit this website. Join them by using our proven tutorials to build YOU ONLINE. Get started here.
Something like that you’ll need and it should go at the bottom of the page.
At a minimum have an opt-in form for your email list AND/OR a link to your best content as a way for visitors to fall in love with your website.
Lastly, you really do need to know your audience
You have to have some idea of who will be visiting your website. Are they rich or poor, young or old, religious, moral, immoral. You really can’t be for everyone. This idea goes in combination with your unique selling point. How are you different and who are you trying to reach?