When I say I make passive income from my websites, people always think I only mean advertising. Advertising is very passive but only works once you start to get some decent pageviews and are in the right niche (personal finance is way more profitable via an ad netowork than personal development). Here are the best networks to be aware of:
Google AdSense – The Best Option Overall
AdSense now has an “auto ads” feature that uses machine learning to help you make the most out of your traffic. The auto ads is great because it’s one script and it puts ads on your entire website with ease. You can also select pages to turn auto ads off as well (can be annoying if you have 20+ pages where you don’t want ads to run).
You can also place ads manually where you choose and can optimize your own website which is what an ad network like Ezoic or AdThrive does for you.
If you have a website that is at 10k pageviews, test out AdSense to see how it performs. It’s a nice baseline to then test other networks.
Ezoic – Good for Small Publishers (Under 30K pageviews)
Ezoic is a good network to use if you have a smaller website (100-500 visitors a day) and are wanting to monetize with ads. Ezoic themselves are not an advertising network but rather they act as a middle man; giving your smaller website access to premium ads run by bigger networks.
Compared to just running AdSense ads by yourself, you’ll almost always make more with Ezoic on a smaller site. You should run AdSense for a month, get a baseline then use Ezoic and compare.
Monumetric – Medium to Large Publishers (30k – 100k Pageviews)
Monumetric is a premium ad network that can generate serious cash from your traffic. If you have a WordPress website and are getting at least 10,000 pageviews a month if not more, take a look at Monumetric.
They have various partnership plans for website that get 10,000 pageviews a month all the way to millions of pageviews a month.
Some things to note. If your website is getting between 10,000 to 80,000 pageviews you’ll have to pay a 99$ setup fee. If you’re running a website where you get over 1000 visitors a day, you should make this setup fee back in a few days.
You will also have to agree to display up to 6 ads on each of your pages as part of the Monumetric program on both desktop and mobile. Not all at the same time obviously, just in various spots within the page.
Monumetric is great for mid range websites looking to get involved with a premium ad network but are not quite at the size to apply to Ad Thrive or Media Vine.
Ad Thrive – For Large Publishers (100,000 Pageviews)
Ad Thrive is the industry leader in the advertising space. They typically provide the highest RPM’s (revenue per thousand impressions) in the industry (though Media Vine is a strong competitor). If your website is getting 2,000 visitors a day you should be able to get around 100,000 pageviews as each visitor should view more than a single page.
Ad Thrive is the go-to network for high traffic niche websites that are looking to monetize through ads.