Here are the two email list providers I suggest checking out:
Mailer Lite – Best For Casual Use
Mailer Lite comes with all the features of more expensive providers but without the price tag. If you’re looking for an email marketing service provider that the ability to send unlimited emails to a list as well as the ability to setup an auto responder series, Mailer Lite was designed for you.
They are perfect for casual use if you just want to send updates to your list of new blog posts and videos.
Mailer Lite has all the tools you need to grow a list. Pop up forms, pre-designed landing pages and forms to embed on your website. Mailer Lite makes growing and managing an email list easy. Also they’re reliable, easy to use and cheap.
Last, they have good deliverability (but not as good as Convert Kit) so long as you follow best practices. Emails light on images, no “make money online” in your copy and so forth.
No advanced tagging and segmentation features. However, this is not at all important until you have 10,000+ emails, products and a list that is growing rapidly. Mailer Lite is designed for those who want to grow a single list and email that list 2-4 times a week.
Their affiliate program is also on par with Convert Kit in that you get 30% of recurring payments of anyone who signs up through your account. But 30% of a free account is still 0$. Their first tier plan is $10 so 30% of that is only 3$. You’re simply not going to make that much as a Mailer Lite affiliate.
Convert Kit – Best Email Marketing Tool Overall
Convert Kit is now the industry leader for a reason. They have a heavy focus on using email to sell products and services. If you’re looking to use your email list to promote products as an affiliate or your own digital products, Convert Kit is your best option as they have the tools and automation to do this with ease.
What I love about Convert Kit is their tagging feature. Say you’re doing multiple affiliate promotions in a month. You can tag people who bought one week so you know not to email them again with other promotions so soon.
With Convert Kit you can also setup multiple funnels for your website. Say you have a page about fitness for men and another page about fitness for women. You can create two different forms and funnels to separate your list into two groups.
Convert Kit was designed for selling digital products, both your own and as an affiliate.
Convert Kit has excellent deliverability (meaning your emails will hit the inbox and not the spam or promotions tab) and is deigned for aggressive marketers who want to promote products as an affiliate or their own products.
They also have a fantastic affiliate program where you get 30% of the recurring payment of anyone who signs up through your link.
They are expensive for newbies. If you have minimal traffic and are paying for a cheap host, the idea of paying $29 for an email marketing client is a deal breaker for most.
For more, see our guide on the best email marketing software.
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