Does it make a difference if my website is a .com or a .net or a .org?
Does Google give preference to .com’s over other types other types of domain extensions? Yes and now. If we’re comparing .com to a .net or a .org all three of these domain names are treated the same as they are all top level domain extensions. Learn more by watching the video:
What about country specific domain names like .ca or .co.uk?
Simple answer is that it’s complicated. A country specific domain name is better for a business located within that country that wants to rank for specific business terms. So if you’re a Canadian lawyer, it’s going to be more advantageous to have a .ca extension than a .com as you’ll have an easier time ranking for long tail search terms like “Toronto lawyer” for example.
Second, I would only go with a regional domain if my website was in foreign language. For example, if I was Thai and wanted to create a Thai language website about a specific topic I would ignore .com and go with .co.th, the extension for Thailand.
So it depends on what you’re doing with your website.
If you live in Canada, but I wanted to blog about personal finance I would go with a .com any day over a .ca.
What About .co vs .com vs .io vs .tech?
For all intents and purposes a .co, .io, .tech and all those other extensions simply act as an alternatives to a .com. Learn more why people use .co here.
The .com is now saturated and competitive with squatters buying up various .com’s and holding onto them with the goal to sell them at a higher price down the road.
In practice, .co, .net and .org are the most common alternative to a .com. People typically register these alternative domain extensions when the .com domain extension they want is not available for purchase.
What about a .io?
A .io domain name can be used for anything but you’ll most often see it used for software companies.
Should I register the .com, .net and .org of my domain name?
It might be a good idea to register all three so someone else can’t register your domain name with a different extension. All major companies go out an register every extension possible for their brand as it’s a good practice of brand reputation management.
But what about if you’re a blogger?
It’s just not that important if you’re a blogger with a small website.
If i had a popular website where I was getting a 100,000+ visitors a month I would register the .net and .org version of my domain name just to protect myself from copycats.
Your Website is Already Copyrighted
As long as your domain is unique enough it’s copyrighted and anyone who creates a website using an alternative domain extension AND are creating the same sort of content, you can have their website taken down for copyright infringement
This become more helpful the more unique the domain is:
If I have a website called GuitarSage.com you’re fairly well protected against copycats who go out and use GuitarSage.net and create similar content.
Even if you’re using something generic like PlayGuitarNow.com, you’re still protected. But it’s always better to build a brad in today’s world.