How To Sell a Domain Name (Domaining Guide)

Buying and Selling Domain Names

As we mentioned in domain name squatting, people buy domain names with the intention of selling them for profit later. This is known as “domaining.”

You can register a domain name obviously, but if the domain name you want is already registered and not in use you may have to make an offer to who ever owns the domain name to purchase it.

In the domain world, some domains are worth well more than others. It’s a lot like online real estate. Imagine how wealthy you would be if you registered onlinerealestate.com or sex.com or cellphones.com, ringtones.com, or even blue.com back in the 1990′s or early 2000′s.

You would be a multi-millionaire.

We covered already the process for registering (or buying) domain names – so how do you ago about selling a domain name?

Well, selling a domain name you already registered is only an option if it’s a short, memorable, valuable domain name. Who determines that?

The market.

When these types of domains go back on the market for sale by owner they are referred to as premium domain names.

Premium domain names are things like brickovenpizza.com or crushable.com (now a website). They are words or phrases previously registered that are now for sale at a much higher price by the owner.

How to sell your domain name

There are 4 main ways to sell your domain.

1) Build a portfolio website showcasing the domains you own, how much you will sell them for, and provide a way for someone to make an offer to you.

2) Create an account on Sedo, Godaddy or Namecheap (as they have huge audiences) and list your domain name for sale in auction there.

3) Market to a specific person, group, or company you think would be interested in buying your domain name. A good example would be that you have a domain name that’s regional like BeautifulTexasRealestate.com. Find a company in the state of Texas to buy your domain name.

4) Your buyer will find you. If you have a unique enough and in demand enough domain name, someone somewhere will contact you looking to purchase.

Investment

Making a living from buying and selling domain names is only an option if you already have money as domain names worth any significant value are very, very high priced. Regardless, if you do have quite a bit of cash to spend, it’s not a bad idea to invest in a few expensive domain names. Hold onto them for a few years and sell them for a much higher profit.

Though nothing is guaranteed. You could spend thousands of dollars on a domain name and never turn a profit, or you could be like Amy Schrier who bought Blue.com back in 2002 for around $65,000 and sold it to a private investor for $500,000 in 2006.

It’s a lot like a lotto ticket, except the odds are better 8-)

Buying domain names

We cover the technical side of registering as well as the branding vs keyword focused domain here. Let’s cover now WHAT exactly constitutes an objectively good domain name.

  • Get the .com. The .com is the most widely accepted and understood domain extension.
  • Shorter & simpler is better – Make it easy to remember.
  • Only ONE possible spelling
  • No hyphens – <—that  is a hyphen. Only use hyphens if you need to. An example would be a domain name that looks weird when the words are together or if you have a brick and mortar business and someone already registered your domain name (without the hyphen).
  • Keyword rich – It’s always a good idea to have a keyword in your domain name. If you’re selling tea for example, the website teavana.com is a clever playoff the word tea.
  • Avoid number substitutions – 2 for two (or to, too -again only ONE spelling as it gets confusing). 4 for four (or for). There are exceptions though where it works. Just be careful.
  • Don’t use the number 0 – it looks like the letter o.
  • Slang is not cool – use correct English as slang is regional and can become dated.
  • Type in traffic – Do people naturally type your domain name into there browser? Like if I wanted to go to stupid.com just to see if stupid.com exists THAT’S type in traffic. Cellphones.com gets plenty of type in traffic.
  • Copyright – don’t infringe on someone else’s domain name.
  • Easy to understand – does your domain convey the essence of what your site is about? Do people have some clue as to the content of the site just by hearing the name? It does not need to convey perfectly but it does there does need to be a connection. E. g. dodocase.com = ? some type of case for something…let me check…ohhh an IPad case.
  • Jargon – using jargon is a clever way to get your right people to your site. Most won’t get it and understand it, but those who do will.
  • Easy to type- make your domain easy to type in to search engines and web browsers so visitors can return to your site.

Think carefully about what domain name you want to register. Once you decide on a domain name, think it over a bit before registering and get feedback on the name from people you trust.

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