What is Domain Tasting?


This was a popular practice before 2008, and has all but vanished as of 2009 thanks to some stiff penalties imposed by ICANN.

Domain name tasting is and was the practice of buying a domain name, setting up a web page with ads (or redirecting it to another website) and using that domain for a short time (the grace period) to test the potential marketability for that domain name.

Once the 5 day grace period was over, if the site performed well you would keep it. If not you would ask for a refund of your money.

This practice has come to an end because ICANN only allows registrars to rescind 10% of their registrations now. This is fine for the average person. The grace period exists because fundamentally you should be able to return something you bought. It’s also for the instances where you spell your domain name wrong, or change your mind or whatever.

Where it went bad was people taking advantage of the grace period by buying hundreds of domain names a year and refunding most of them.

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