What is ICANN and Why is it Important?

ICANN is the abbreviation for the Internet Corporation for Assigned Names and Numbers.

It’s the reason why you need to use GoDaddy or Namecheap in the first place.

For the intelligent ones reading this, it may have occurred to you, “why do I have to use this middle man” for getting a domain name? Why can’t I just register a domain name directly from ICANN?

ICANN is the non profit private organization responsible for managing top level domains and unique identifiers for each site. This coordination and management of ISP’s and domain names allow a uniqueness to exist so computers can know where to find what. Without this coordination we would not have a global Internet…so yea, ICANN is kind of a big deal.

ICANN is responsible for managing top level domains, but they don’t allow registration of domains through them directly– you need to either go through an “ICANN Certified” domain name registrar like Godaddy or NameCheap. You can also go through an affiliate partner site of an ICANN Certified domain name registrar.

It’s best to simply make your purchase through the certified domain name registrar as any affiliate partner site MUST increase their prices over the registrar to make a profit.

If you purchase your domain name through your web host, they will increase the price on your domain name. So while a lot of hosts offer a “free” domain, it’s only free at first, then you’ll be paying an inflated price. This is why in all WebsiteCreativePro Tutorials we instruct you to purchase your domain name at NameCheap.com as they offer the best prices.

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