With running a website, your time should be divided between content creation and website promotion. Let’s call this work time and money time.
Money time simply refers to those activities that will influence the bottom line of your website. This is the time spent on product creation, on launching new features or services (like starting a podcast for example), and website promotion to draw in new traffic, potential leads, clients, and raving fans. It’s the innovative, off-your-website stuff you need to do.
Work time are those website activities you do to keep your site fresh, secure, consistent, and up-to-date. Like publishing new content, responding to emails, working with clients, website maintenance, market research, meeting your video/podcast schedule. It’s the day to day stuff that keeps the website running and people coming back.
To grow a website on a consistent monthly basis a good ratio to have is roughly 2 hours of money time for every 1 hour of work time.
New webmasters often don’t get the results they want because they ignore the important purpose of money time. Which is all about getting new traffic, of being everywhere, of working on new products and services, and most importantly leveraging other websites and platforms to attract new, high quality traffic.
Instead, most webmasters just repeat and repeat the same steps over and over and never get anywhere, and that is to just publish content. Good content does market itself, but working on content alone will have you stuck on a treadmill.
You don’t want that if your goal is to build a high traffic website that earns a regular monthly income.